The Home Depot
Built and managed a ten person creative team. Responsible for all customer relationship communications through prints and digital. Created visual language for Martha Stewart Garden Club and ProXtra. Implemented mobile optimization with responsive design that optimized user experience and open rate.
Launched test market product Business4Business including corporate identity, website, direct mails, landing pages, banner ads, and sales collateral.
Freelance art director of Artistry Men, Holiday Gift guide and Nutrilite Vitamin brochure.
Freelance projects for Havas were well received at Citibank.
Developed visual source books to target specific demographic mindsets and behaviors.
Created MileagePlus newsletter format that provided highly personalized information in multiple languages. Established best practice for email marketing with analytic and strategic approach.